by Tony Ajah | Apr 28, 2023 | Business Growth
The strength of every enterprise is derived from its market presence and wins. It’s a business myth that a good product sells itself. How would people buy what they know little or nothing about? It’s what people see through marketing that they feel, think, believe,...
by Tony Ajah | Apr 17, 2023 | Business Growth
We succeed in any business to the extent that we are prepared to market our solutions to the right market. Research has it that more money is wasted on marketing than on any other human activity (outside government). Yet, the number one business challenge is in the...
by Tony Ajah | Mar 20, 2023 | Business Growth
Businesses all over the world are customers driven. The old saying that the customer is king hasn’t changed. As a matter of fact, the customer’s empire is increasing every wake of day. Without a scalable path to customers, even the best products die a silent death. To...
by Tony Ajah | Mar 7, 2023 | Business Growth
Some businesses failed because their handlers took assumptions for a fact. They fail to work hard enough to identify and validate critical assumptions before committing their time and resources to the business. Be flexible in your execution The real value you’ll...
by Tony Ajah | Feb 20, 2023 | Business Growth
Having a business plan is an important way of getting set for your business success. If it’s not in the plan, it may not happen. Planning gives you the advantage of starting and navigating well in your business journey. Defining a business plan A business plan is a...
by Tony Ajah | Jan 28, 2023 | Business Growth
– Improve your skillset You will be limited in whatever you do by your skillset including in business. This is the age of skills. It’s the skills that pay the bills more than anything else. Making huge sums of money today in the marketplace consistently requires...
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