Business Sense

Most businesses in the emerging markets struggle a lot simply because; they are yet to understand how to run a thriving business in a tough environment. This has made many startups, Micro, Small and Medium Enterprises (MSMEs) to die on arrival.

Each business stage has its peculiar challenges. Hence, businesses no matter the stages of their life cycles are not run by assumptions, rather by sound business senses for its sustainability and growth.

Having a sound business sense will enable any entrepreneur not just to survive but to thrive in the new economy.

These are the experiential knowledge that Tony Ajah has shared in this book that is a must-read for any entrepreneur, who wants to get a better result in his or her business and entrepreneurial pursuit.

These six fundamental senses will show you how to:

– build a unique enterprise that will endear your customers

– keep meeting the market need with a deep sense of understanding

– manage the key relationships that will grow your business

– harness the growing opportunities in today’s marketplace

– position your product or service in a dynamic business world

-keep the competition out and more customers in

These proven senses will give an insightful focus, a strong business footing, and help you unlock more business opportunities like never before.

Be rest assured that the knowledge in Business Sense when applied will give your enterprise a strong competitive-edge and advantage, where others fail!