Blog
Transforming Your Business Through Intentional Marketing (Part 4)
The essence of marketing is to have your products or services get to the end-user effortlessly, and also leave you with something profitable at the...
Transforming Your Business Through Intentional Marketing (Part 3)
We must understand what works in today’s marketplace, and how best to tap into it. No wonder Dina El Tabey, a marketing guru remarked that,...
Transforming Your Business Through Intentional Marketing (Part 2)
The bottom line of any business is to make money, and marketing is an essential channel to reach that end goal. If you must remain in business, you...
Transforming Your Business Through Intentional Marketing (Part 1)
It appears that the number one business challenge is marketing. A lot could work for us in our marketing if we could be intentional about it....
The Three Critical Partners for Your Business Success in 2024 (Part 3)
Most enterprises we admire have large networks of partners that support what they do – from customers to employees, and more. Apart from your...
The Three Critical Partners for Your Business Success in 2024 (Part 2)
Today, our business success is based on how well we relate with people who do business with us internally and externally. No matter which way you...
The Three Critical Partners for Your Business Success in 2024 (Part 1)
It’s no secret that business success today revolves largely around people, whichever way you look at it. ‘All of us’, Malcolm Gladwell once taught,...
5 Keys to Managing Difficult Customers
Focusing and managing your customers are the most important task in your business. However, managing difficult customers can be challenging, but...
Exploring Market Niches and Tapping into Untapped Opportunities (Part 2)
People should know what your business stands for and what it doesn’t stand for. When you choose a strategic niche market to pitch your tent, real...