Blog
How Prompt Engineering Can Transform African Businesses
In today’s business world, generative AI is no longer a futuristic buzzword. Whether you’re drafting a business proposal, designing a flyer,...
Why Every African Entrepreneur Must Understand AI Now
In the early 2000s, being computer literate was a competitive edge. Today, things have changed. In a rapidly shifting digital economy, being AI...
The Real Reasons African Businesses Fail, and the Way Out
Starting and running a thriving business in Africa is not for the faint-hearted. The terrain is tough, the odds are long, and the survival rate is...
Using Customer Data and Insights to Drive Growth
Customer expectations are evolving fast, and data-driven customer insights are critical to stay one step ahead in the marketplace. According to...
How to Maintain a Competitive Edge in the Digital Era
In today’s digital age, the rules of business have changed dramatically. For every business, the competition is no longer the shop next door but a...
Why Your Business Needs a Growth Pipeline, Not Just a Funnel
Despite being effective in driving sales, the growth funnel has some limitations. One thing is to have a sales conversion, another thing is the...
Essential Business Tips to Thriving in 2025 (Part 2)
Go digital The digital age is an age that gives you the audacity to embrace changes. It is a shift from the old world to the new world, where you...
Essential Business Tips to Thriving in 2025 (Part 1)
It is a new business year. This year will break patterns and lead to the emergence of a new business order. How desperate are you to thrive in your...
How to Position Your Business in the Age of the Customer (Part 2)
It’s a brand new business world that is being renewed every day. The game and how it is being played has also changed for your customers. In this...