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Why Your Business Needs a Growth Pipeline, Not Just a Funnel
Despite being effective in driving sales, the growth funnel has some limitations. One thing is to have a sales conversion, another thing is the...
Essential Business Tips to Thriving in 2025 (Part 2)
Go digital The digital age is an age that gives you the audacity to embrace changes. It is a shift from the old world to the new world, where you...
Essential Business Tips to Thriving in 2025 (Part 1)
It is a new business year. This year will break patterns and lead to the emergence of a new business order. How desperate are you to thrive in your...
How to Position Your Business in the Age of the Customer (Part 2)
It’s a brand new business world that is being renewed every day. The game and how it is being played has also changed for your customers. In this...
How to Position Your Business in the Age of the Customer (Part 1)
There is a continuous evolution of customers. In the marketplace today, there is the rise of an army of super-enlightened customers. These customers...
Creating Your Blue Ocean in a Contested Market (Part 2)
How strongly are your competitors entrenched? What have they in price or quality or claims to weigh against your appeal? What do you have to hold...
Creating Your Blue Ocean in a Contested Market (Part 1)
As the competition becomes fierce, businesses must learn how to create their uncontested blue ocean, a market space where they make the competition...
Why Every Business Must Adopt a Digital Mindset
The digital revolution is here, changing how businesses operate, serve their customers, and get results. The digital pressure has never been greater...
Accelerating Your Business Productivity with AI (Part 2)
In today's highly competitive business landscape, leveraging AI can be a game-changer for businesses to fuel their productivity and growth. AI has...