by Tony Ajah | Aug 18, 2022 | Business Growth
In businesses today, we are rediscovering our humanity in one way or another, and at the core of it is love. Love doesn’t just play a role in business, it’s the key to business success in the new economy. The growing love economy The love economy is...
by Tony Ajah | Aug 1, 2022 | Business Growth
You don’t just wake up and enter any market. There are key things you must look out for when choosing your market if you truly want to succeed in your trade or business. Firstly, the market must desperately need what you are offering them. Here, your supply must...
by Tony Ajah | Jul 16, 2022 | Business Growth
Your solution has no value without the market that needs it. A great product or service is worthless if it doesn’t get into the hands of the market it was designed for. Your market really matters. Your market matters Your primary duty in business is to sell your...
by Tony Ajah | Jun 27, 2022 | Business Growth
We are emotional creatures – even the ones who claim not to be. Emotions drive loyalty, trust, connection and ultimately purchasing decisions more than anything else. Emotions cause businesses to grow. Emotionally satisfied customers are loyal The devotion you get...
by Tony Ajah | Jun 8, 2022 | Business Growth
Today, the success of any business largely hinges on how much it’s able to manage the emotional needs of its customers. People do business in pursuit of emotional experiences. And when they find it, they return to the same business and become devoted to it because of...
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