by Tony Ajah | May 12, 2023 | Business Growth
The business of marketing is becoming harder as the competition is becoming fiercer with each passing day. A lot of enterprises have been overwhelmed by the hyper-competition in today’s marketplace. It’s imperative that one breaks out of the marketing clutter amid the...
by Tony Ajah | Apr 28, 2023 | Business Growth
The strength of every enterprise is derived from its market presence and wins. It’s a business myth that a good product sells itself. How would people buy what they know little or nothing about? It’s what people see through marketing that they feel, think, believe,...
by Tony Ajah | Apr 17, 2023 | Business Growth
We succeed in any business to the extent that we are prepared to market our solutions to the right market. Research has it that more money is wasted on marketing than on any other human activity (outside government). Yet, the number one business challenge is in the...
by Tony Ajah | Mar 20, 2023 | Business Growth
Businesses all over the world are customers driven. The old saying that the customer is king hasn’t changed. As a matter of fact, the customer’s empire is increasing every wake of day. Without a scalable path to customers, even the best products die a silent death. To...
by Tony Ajah | Mar 7, 2023 | Business Growth
Some businesses failed because their handlers took assumptions for a fact. They fail to work hard enough to identify and validate critical assumptions before committing their time and resources to the business. Be flexible in your execution The real value you’ll...
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