Tony Ajah | Strategic Business Solutions

Making Marketing Fun Part 2 – Understanding your market

by Tony Ajah | Jul 22, 2021 | Business Growth

Understanding the customers and prospective customers in your market By understanding your market, I mean your customers and prospective customers. One of the cardinal rules of marketing is to know who your market is. You short-change yourself if you don’t know who...

How To Making Marketing Fun (Part 1)

by Tony Ajah | Jul 5, 2021 | Business Growth

How to make the Marketing or Business Fun There could be more volume of books and articles written on marketing or market-related topics than on any other business subject that I know. Research has it that more money is literarily wasted in marketing than in any...

8 Deadly Sins You Must Avoid in Business – Part 4

by Tony Ajah | Jun 18, 2021 | Business Growth

This is the final of the 8 Deadly Sins You Must Avoid in Business. 7. Afraid of failure Many business owners and entrepreneurs are so afraid of failure that they avoid it or any kind of discomfort. We must come to terms with the fact that sometimes, things will not...

8 Deadly Sins You Must Avoid in Business – Part 3

by Tony Ajah | May 31, 2021 | Business Growth

This is the third part of the 8 Deadly Sins You Must Avoid in Business. 5. Lack of System It has been said that entrepreneurs go to work ON their business, not just IN their business, to build a perfect system that becomes the brand of their business. The systems...

8 Deadly Sins You Must Avoid in Business – Part 2

by Tony Ajah | May 14, 2021 | Business Growth

Part 2 of the 8 Deadly Sins You Must Avoid in Business 3. Not caring enough It’s common for an enterprise or an entrepreneurial team to be faced with the kind of challenges where one fundamental question emerges, and that is: ‘Do we care enough to do what we were in...