by Tony Ajah | Oct 29, 2021 | Business Growth
In this article, we will discuss why you should tell your story and why it is very important that you tell your story as business owner. Tell your story We are storied people. Story or storytelling is a fundamental nature of how human beings relate and see the world....
by Tony Ajah | Sep 29, 2021 | Business Growth
Indeed, competition is nothing. You can beat the competition and differentiate enough to carve your mini-monopoly whatever your line of trade or business. Reid Hoffman, the co-founder of LinkedIn quipped that ‘I believe that if you want your...
by Tony Ajah | Sep 14, 2021 | Business Growth
Today in all industries, there are many similar businesses, paddling for survival in a sea of sameness. And sadly, a lot of them are lost in the deep sea of competition. Enterprises which faced tens of competition few years ago are having them in their thousands...
by Tony Ajah | Aug 29, 2021 | Business Growth
Passion is not a business; yes, it’s not. Why? Passion is only a single ingredient; it’s not the recipe, and it doesn’t always translate into business most of the time. Mind you, passions can shift over time, and building a company around something so fleeting can be...
by Tony Ajah | Aug 15, 2021 | Business Growth
How Positioning Your Product or Service can Your Marketing Fun It’s very important to know the person you are marketing to, and more importantly how to position your product or your service to reach him or her. Your position is the place you occupy in the mind of your...
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