by Tony Ajah | Feb 23, 2022 | Business Growth
Most businesses in Africa suffer not from an absence of resources but mainly from a lack of focus. Although, many still attribute their business failures to political, economic, social, or other environmental factors. Those might not be the reason, since there are...
by Tony Ajah | Feb 12, 2022 | Business Growth
One of the core things we need to know in business is demand and supply. That can best summarise what happens in the marketplace anywhere in the world. Whatever the business you are in, the law of demand and supply always applies. On its rudimentary level, supply is...
by Tony Ajah | Jan 26, 2022 | Business Growth
Someone might ask: must we fail in every business? No one in his right mind will intentionally want his business to fail but things happen. With all your detailed market researches and feasibility studies, things can still go wrong, and they do. Remember, it’s still...
by Tony Ajah | Dec 23, 2021 | Business Growth
No business venture is a straight line to success. Just about every successful entrepreneur I’ve met has numerous stories of failures and setbacks that opened doors to greater opportunities. If you are going to be a successful entrepreneur or business person,...
by Tony Ajah | Dec 7, 2021 | Business Growth
In this concluding part of telling and selling your story series, we will look at how to Sell your story. The marketing that wins has an incredible product or service combined with a clear, memorable message. And your story communicates that message better. Your story...
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