It’s a brand new business world that is being renewed every day. The game and how it is being played has also changed for your customers. In this new world, you have to start and end with the customer. It is when you follow the customer that you follow the wealth inherent in your business.
Happy customers are equal to a successful business. They are the key to your business growth. If you want to succeed in business, spend time creating the products (and services) that resonate well with your customers. When you create what the customers want, you won’t spend much time to persuade them to buy it.
Customise your products
Since your customers are the epicenter of your business, this demands that you build a customised customer-centric product. A customised customer-centric product is a product (or solution) that fits their unique needs. Here, you start with the customer instead of the product. This is one of the ways that you can extract maximum value from your product.
All great enterprises or companies are known for their great products. Having an unbeatable product is not negotiable. After all, you can’t grow your business with a product that doesn’t fit into the market needs. At first, you have a product that fits a market, and then narrow it down to a product that fits the customer’s need.
The true definition of a product/market fit is the product that your customers are dying to have. It clearly means that you are in a good market with a product that can satisfy that market. Without product/market fit, it’s impossible to grow a start-up into a successful business.
The only way to prove product/market fit is to get the product into the hands of your customers. Whenever you take your product to the market, watch closely who shows up and why. Bill those who show up for that product, and keep your eyes focused on why they came and keep coming.
Customise your relationship
At the centre of a thriving business is a good relationship between the customers and the business. People don’t just patronise a business brand; they establish relationships. Your customers are doing business with you because they know, like, and trust you. If that is the case, why not customize your relationship with your customers?
You customise your relationship with your customers so as to give them a personalised and unique experience. When you look closely at your business, you didn’t have categories of customers as it were but unique customers. And every one of these customers have their own likes and dislikes, and their own expectations.
Your customers’ needs and expectations aren’t static. Your relationship with them will help you to either develop or improve your solution to their taste. The good news is that, when you pay attention to your customers, you shorten your product development cycle through experimentation, validated learning, and iteration but with more precision.
Know their “buyology”
Learn your customers’ buying behavior in modern times. The more insight you have about them, the better you are positioned to meet them at the points of their needs. How would you sell when you don’t know what your customers are buying and how they buy?
It is critical that you enter the conversation that’s already taking place in the customer’s mind. Find out why they want a certain of your product, or desire to be served in a certain way.
More people research online first, then head to stores to try out products before they buy them. Today, that’s the key to any successful consumer brand experience—the online experience has to come first. If you plan to have a product or service that will require a physical store, start with the digital experience, and then build the store. It has been estimated that three out of every four shoppers in its physical stores visit its website first.
Companies that survive over a long period of time follow their customers; they do not expect customers to follow them. Companies that know what their customers want, and how they want it, will succeed over companies that spend a lot of time and effort creating a product they think is a good idea, then spend equal amounts of time and effort trying to persuade people to buy it.
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